mailshot

mailshot
mailshot mail‧shot [ˈmeɪlʆɒt ǁ -ʆɑːt] noun [countable] MARKETING
when information or advertising material is sent through the mail to a large number of people at one time, or the information or advertising material sent in this way; = MAILING:

• I received a mailshot telling me I had won a free holiday.

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mailshot UK US (UK MARKETING
an act of sending letters, packages, or electronic messages to a lot of people at one time: »

Maybe a mailshot should be sent to all customers to notify them of the product changes.

a paper advertisement sent to homes or businesses: »

I often get mailshots from insurance companies about savings schemes.

See also MAILING(Cf. ↑mailing)

Financial and business terms. 2012.

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Look at other dictionaries:

  • mailshot — ► NOUN Brit. ▪ a piece of advertising material sent to a large number of addresses …   English terms dictionary

  • mailshot — UK [ˈmeɪlˌʃɒt] / US [ˈmeɪlˌʃɑt] noun [countable] Word forms mailshot : singular mailshot plural mailshots British a letter or advertisement sent to many people at the same time …   English dictionary

  • mailshot — mail|shot [ˈmeılʃɔt US ʃa:t] n advertisements or information that a company sends to many people at one time by post ▪ We re sending out a mailshot telling our customers about our new products …   Dictionary of contemporary English

  • mailshot — [[t]me͟ɪlʃɒt[/t]] mailshots N COUNT A mailshot is a letter advertising something or appealing for money for a particular charity. Mailshots are sent out to a large number of people at once. [BRIT] …   English dictionary

  • mailshot — noun Brit. a dispatch of mail, especially promotional material, to a large number of people. ↘an item sent in a mailshot …   English new terms dictionary

  • Mailshot — Mailshots (or Mail shots) are bulk mail advertising sent through the mail in the United Kingdom to potential customers to advertise goods or services. History Mailshots can be warm , meaning that they are more specialized, or cold , similar to… …   Wikipedia

  • mailshot — noun bulk advertising sent through the post/mail …   Wiktionary

  • mailshot — mail|shot [ meıl,ʃat ] noun count BRITISH a MAILING …   Usage of the words and phrases in modern English

  • mailshot — meɪlʃɑt / ʃɒt n. sending out advertising material to many addresses, bulk mail …   English contemporary dictionary

  • mailshot — noun (C) advertisements or information sent to many people at one time by mail …   Longman dictionary of contemporary English

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